You can get to this part of the system by clicking on the Products link in the blue Admin Toolbar and then clicking Categories.
Setting Up Your Categories
Your Categories allow you to organize your products down to whatever level of detail you like. As a general rule, it is best to limit your Categories to 50 items or less; larger numbers of items in a single category will require your visitors to sift through multiple pages of products, so avoid that if you can.
One thing that is helpful when organizing your strategy for your Categories is to write them out on paper and put thought into what your subcategories should be. Your products can be in multiple categories, so it is beneficial to organize them in the major ways that your customers will be searching for them. For example, having a waterproof flashlight in both your Camping category and your Dive Accessories category would make sense, and customers searching both of those areas could find what they are looking for more easily.
Departments vs. Categories
While your Departments should represent the largest groupings of your products, your Categories will be how you organize them for the website. If you don't use our website system, you will use Categories, they can be used to logically organize your products by type or style. So with your Categories, you will get down to very specific groupings of your products, and you can have your products in as many Categories as you like. For Departments, since they are used to track revenues for your products, a product can only be in one Department.
After you click on the Departments button (see image above), you can begin working with your list of departments. You can access the details of any department you have already set up by clicking on its name. You can also delete an unneeded department by using the delete button on the far right of the department's title bar.
To begin setting up your Categories, click the New Category button.
As with other parts of our system, items in bold green text are required before you can save the entry.
- Your Category Name should be descriptive wording that represents the overall group of your products.
- We highly recommend adding an Image if you will be selling your products on your website. The image does not need to be any larger than about 400 to 500 pixels in its largest dimension. Jpeg and PNG images are best.
- If your website uses our Responsive architecture, you will not need to put in a short Description, but if you are on our classic system, whatever you enter in the Description field will show up in the list of Categories that has the category in question.
- The Long Description is visible once a customer has clicked to view the category and the products in it, so it is a good place to do some marketing featuring your selection, superior service, or whatever bragging rights you have in that area.
Making a Good Impression with Descriptions: If you decide to do descriptions of any kind, make sure that you do them for all of your categories in order to be consistent. Adding additional images in the Long Description, or links to free resources that are related (e.g. downloads, videos, etc.) can also help you sell more products.
Working With Subcategories
When setting up your Subcategories you will need to be careful that the new Subcategory you are creating is going in under the correct Category. Near the top of the window, you should see in large letters the name of the parent Category.
For example, if I am creating a Subcategory for Cooking Gear under my Camping Gear category, I need to make sure that I see Camping Gear as the active Category at the top of the screen (see below) before I click the New Subcategory button. Here is a short video demo of how to work with Categories and Subcategories.