How to Set Up Your Business Facebook Page
If you do not have a business Facebook page, you can set one up by going to your personal Facebook and clicking on the arrow in the upper right and then Create Page (be logged into your personal Facebook account: the new page will be just for the business and your personal page will remain separate).
You will be guided through the page setup, starting first with what the page is going to represent, and for most of our clients that is either a Local Business or Place or a Company, Organization, or Institution (the first two). Here is the next step you will see:
After you click on the one you want, you can enter your business/organization name as the Page Name and choose what your organization is about. You also need to enter your address and phone number. Click Get Started to proceed.
After entering your basic info, you'll be taken to your new page, where you can start adding photos and more information about your organization.
To begin adding images, click on the camera icons, either for the organization photo (the small one on the left: this will be the thumbnail for your organization when you make posts) or the cover photo. Here are the sizes you need to focus on. Please note that for the cover photo, you'll want the most important parts of the image to be within the central 563 pixels of width, which is the portion that will display on smaller mobile device screens. For the organization photo on the left, even though it will display at 160px square, people will be able to see that image larger, so you should upload it at around 800px square so the larger view will be nice and clear.
Once you have uploaded your images, your header will be complete.
Facebook offers some great interactive tools for helping you make your new page useful for visitors and a traffic-driving resource for your business. We highly recommend going through all of the Page Tips offered by Facebook. Start by clicking the See All Page Tips link (see below).
Below is a list of all of the tip areas and the benefits of working with each. As you do each of these, Facebook will check them off for you:
Invite Friends - Invite friends to like your page and help you connect with more people. When people like your Page or Page posts, their friends may discover you, too.
Business Hours - Add the hours you're open so it’s easy for people to plan a visit to your business. Your Page will also automatically show if you're open or closed.
Username/FB Page Extension - A username helps people find and remember your Page. When you create a username, it appears in a customized web address (ex: facebook.com/yourgreatcompany) for your Page. Your username should match the name of your Page as much as possible.
Create Buttons - Add a button to the top of your Page to make it easy for people to take specific actions. Choose whether you'd like people to call you, send you a message or go to your website. We'll help you track the results, and you can update your Page's call-to-action button anytime.
List Your Website - If you want to send people to your website to shop, make an appointment or get more info, add the website address to your Page to help them find it.
Create Effective Posts - Posts that are short, visual and created for the right audience tend to get more likes, comments and shares. For example, if your target audience is mostly women of a certain age, you'll want to publish posts that will appeal specifically to them. You can create an offer or an event post, or just publish a quick update on your Page to stay connected with people.
Post a Video - A short video is a great way to introduce yourself, your team, your products or store. Whether you capture it on a smartphone or publish something more polished, a video post helps capture attention and engage people.
How to Integrate With Your Facebook Page
To start this process, you need to already have your business Facebook page set up, and you should be logged into that page. Click here to go to the Facebook Developer's page. NOTE: If you have not yet registered as a developer with Facebook, you will be asked to do so at the beginning of this process. Here are the steps you will take:
- Register as a Facebook Developer. (You can now brag to your friends.)
- Create your business Facebook App.
- Get the App ID and App Secret and use them to integrate with our system.
For your Developer registration, just follow the on-screen instructions. Once you have completed that, do the following to begin creating your App:
Create Your Business Facebook App
First, if you're not already there, click the link above to go to the Facebook Developer's Page.
Hover over My Apps and then Add a New App.
It is recommended to just type your business name in the Display Name field and click to Create App ID. You will be prompted to enter a capcha code as shown below:
You will initially see the Add Product tab of your developer Dashboard for the app. You won't need anything you see there for this app. All you will need is the APP ID at the top of the screen. Highlight and copy your App ID.
Send Us the App ID
Create an email to email@example.com and use the subject, 'Facebook APP ID for (My Company Name)'. In the message body, give a short explanation that you are ready to have your integrated Facebook functions activated, and then paste your APP ID into the message.
Using Integrated Facebook Functions
Once we have integrated your Facebook App ID, you will be able to activate and benefit from the Facebook functions of the system. Below are explanations of those functions, along with the built-in Pinterest button activation for larger images on your site. To activate these settings, go to the gear-shaped button on the right side of the Admin Toolbar and click on Settings > Website Settings > Products. You will see these settings about a third of the way down the page:
Facebook Product Functions
Enable Pinterest 'PinIt' Buttons - For images 150-pixels and up, this setting will enable a mouse-over PinIt button to pop up in the upper corner (for non-Responsive websites) or it will display the PinIt button to the right of the image (for Responsive websites, Product images only, see the tent image above), so Pinterest users can pin the image to one of their boards. See #1 in the image below.
Facebook Features - Now that we have set you up to work with your Facebook App ID, you will be able to use these features. Here are your options for Products:
- Enable Facebook Like Buttons - This will display a Facebook Like button on the product's detail page, next to the image. See #2 below. If someone clicks the Like button and if they are logged into their Facebook account, all of their Facebook friends will see the Like post, which is linked to the product page.
- Enable Facebook Comments - This will display a Comments field that will let any customer enter a comment on the product. See #3 below. It also gives them the option of displaying the comment in their Facebook wall so their Facebook friends can see it as well. Any comments entered will be listed below the product for visitors to see.
Facebook Page Modules
You are also now able to add Like buttons and Facebook Comments modules manually to the pages of your website. Please note that when someone clicks a Like button, they are Liking the entire page, so you can add one Like button per page, and it won't be necessary to add another. Comments modules are best at the bottom of your pages. Here is how you can add one of these modules to your page:
- After logging into the system, click the Laptop button on the far left of the blue Admin Toolbar to go to your Website edit view.
- Go to the page where you want to add the Like button and/or Comments module.
- In the upper left corner, hover over the triangle with the blue plus-sign and click on Add Body Content (if you are adding the module(s) to the main body area).
- Scroll down until you see the Facebook Comments and Facebook Like Button options, click the Add button for the one you wish to add to the page.
- Your module will appear at the bottom of the page. You can use the up arrow on the module toolbar (see the button highlighted in yellow below) to move it higher up the page, if you like.
- As mentioned, it is a common practice to have the Comments field appear at the bottom of the page it's on, as pictured below:
If any part of this process is giving you trouble, please write us at firstname.lastname@example.org or call us at (877) 909-6699, option 2 for Support.