Here are some key activities you should be doing regularly to make sure your website is in good shape:
- Update content often; swap out featured products & categories, slideshow images; update text. You should be doing this weekly on the Home page, and at least monthly wherever else you can.
- Look for places to add content that has value, like videos, free stuff, etc.;
- Go through your site monthly and check for old content that needs to be updated;
- Check Products > Orders Daily just in case an email notification didn't come through;
- Check your online store monthly, make sure all categories have images, and if you use them, descriptions.
- Use a free website link checker like this one to make sure you don't have any dead links on your site.
- Update social media as often as you reasonably can, link back to your website often.