Text Message Marketing

Please note, this module is available only to clients who have the marketing package. 

The Most Effective Marketing Medium

You can get to this part of the system by logging into the system and then in our blue Admin Toolbar, click Marketing > Text Messages.

Take advantage of the most effective means of modern communication with this powerful tool! Text messages are opened over 90% of the time, and most often within seconds of being sent. Use our Text Message Marketing service to send bulk texts to all of your marketing-text enabled customers, or just send reminders or promotions to specific individuals. 

Here is the interface for your Text Marketing module:

In our example ski shop messages above, the ones that show Test Message in the Location column were sent to a specific number. The messages that show the Physical Location are actually replies from customers. Technically, the messages are sent as No Reply texts, but you will be able to see a reply if it's sent.

For bulk messages to all customers who are set to receive Marketing Texts and who have a Mobile Phone number saved in the system (see more info below on setting up customers), we recommend sending such messages sparingly. Such messages should ideally be sent only for your major events. 

Any customers who do not wish to receive your marketing text messages any longer can reply STOP and the bulk texting service we use will automatically remove them from your list.

To compose a new message, click the +New Text Message button.

You'll note that the maximum message length is 110 characters, and that includes spaces and punctuation. It will be around two-and-a-half lines of text in the box pictured. The message above was 82 characters, and while the module doesn't count your characters as you type them, it will not allow you to enter more than its maximum amount, so you don't have to worry about your text going too long and being cut off or anything.

Everything you send from the Text Marketing system is sent as a No Reply message, and at the end of each message, your company name will be appended with (No Reply) after, as pictured above. This appended text does NOT count toward your 110 character limit.

If you have multiple Locations set up in the system (different store locations with unique inventory databases), you can select to which Location's customers you'll be sending your message by checking the box. Each Location will display how many Text Message Marketing eligible recipients you have, and the message will go to all of them at once.

If you leave your Location boxes un-checked, you can enter a Test Number to send a message to for a single-recipient message, and many clients find this to be a convenient way to notify customers about special orders being received, or other important notifications.

Setting Up Customers for Text Message Marketing

By default, all customers with a mobile phone number will be set to receive your bulk Marketing Text Messages. Customers can unsubscribe by replying to any marketing text message with STOP, or you can remove them manually by following the steps below.

1. Go to either Website > Customers or POS > Customers.
2. Search for the customer and click on the name to open their Edit Customer panel.
3. Go to the Settings tab.
4. Find the on/off toggle for Send Marketing Text Messages and turn it OFF.
5. Click Save at the bottom, and your setting will be configured.