The Rain system allows you to integrate special functions for Search Engine Optimization. The first of these is the Facebook Pixel code that allows you to track valuable information about your page visitors. For example, it can track ad conversions for your Facebook ads, allowing you to better target. Here is a useful overview from the team at Hootsuite about what the pixel code is and why it can be beneficial to set up a Facebook Pixel code even if you're not yet using Facebook Ads.
You can get to this part of the system by clicking on the Gear-Shaped Button on the far right side of the blue Admin Toolbar and then clicking on Settings > Website > SEO.
If you have your Facebook Pixel account set up, you can follow these steps:
1) From the Gear Button > Settings > Website Settings > SEO, turn Enable Pixel Tracking ON.
2) Copy your Facebook Pixel ID number from your Facebook account and paste it into the Facebook Tracking Pixel ID field. This should just be an ID number, it should not look like programming code.
3) Click the Save button to finalize your changes.
Learn More About Setting Up and Using Facebook Pixel
To learn how to set up your Facebook Pixel, click here.
To learn how to manage you Facebook Pixel, click here.